CONTRAST

The image above serves as my example for successful use of contrast in design. The decision to paint the outside and trim a pure black, while keeping the interior a very raw, warm wood tone and place the entire shelf against a blank white wall is very contrasting. Dondis writes that light is the essential tool to seeing anything, yet most importantly, understanding contrast; he writes "in its elemental visual state, light is tonal, reaching from brightness (or lightness) to darkness in a series of steps which can be described as having very subtle gradations" (Dondis 86).  It also feels episodic and dimensional because of the varying sizes and directions of the shelves. The shelves contain a rhythmic, energized feel as they taper in depth form the ends to the middle creating a bubble-like aesthetic. The entire shelf, from color/texture to shapes, contrasts in such a way that is interesting for the viewer/user.

The bookshelf above lacks contrast in all areas including color, shape, and layout. If anything, it is harmonious. Dondis writes that "Harmony, or the leveled state in visual design, is a useful and almost foolproof method for the solution of compositional problems for the inexperienced and unskilled visual message-maker" (Dondis 93). Basically, it is an easy way out to create any sort of visual as nearly no effort is required in the creative process. The shelf above, is obviously composed of the same material and color, completely uniformed with an opaque white finish. Even the shelves are precisely identical square dimensions. Both shelves are constructed the same way, with one end of four shelves working down to one. They are juxtaposed to face each other, which is the most compelling aspect of this design if there is one.

Sources:

http://www.architectureartdesigns.com/storage-unit-combining-functionality-and-elegance-by-designer-ka-lai-chan/

http://www.123rf.com/photo_12218121_white-bookshelf-with-a-colorful-books-3d-rendered.html